What is a Business / Marketing Consultant?
A sounding board for your business
Whether you need a New Logo for your Company, a New Market Position for one of your Brands, or a New Social Media Strategy to Interact with your Customers
- Business / Marketing Consultants can help you create a ROADMAP TO SUCCESS -
Robb Cheeks Coaching and Consultanting can offer you a Creative Spark when your Own People have RUN OUT OF IDEAS, we will LET YOU SEE what Other Companies have done to ATTRACT MORE CUSTOMERS.
WHAT SKILLS SHOULD A BUSINESS / MARKETING CONSULTANT HAVE?
Marketing Consultants need a mix of technical and soft skills to work effectively with their clients. These consultants are skilled in Marketing, Business, Communications, and Psychology. Many will also specialize in specific areas of the marketing process, such as:
- Online Marketing
- Social Media Marketing
- Mobile Marketing
- Print or TV Advertising
- Public Relations
- Direct Response Marketing
If your business is considering hiring a Marketing Consultant, look for one who can show both creative thinking and practical, results-driven analysis. Anyone you hire should be familiar with the consumer behavior of your target audience and willing to work collaboratively to achieve the best possible results, not just for their own portfolio but for your business's goals.
WHEN YOU NEED TO HIRE A BUSINESS / MARKETING CONSULTANT
Both Small Businesses with no Marketing Experts on Staff and Large Companies with a Dedicated Marketing Department can use the Advice of a Business / Marketing Consultant.
Hiring a business / marketing consultant can:
- Supply specialized skills and expertise that a company lacks.
- Provide an external viewpoint to internal challenges.
- Prompt a new perspective on customers or marketing strategies.
- Allow a business to focus on product development and overall operations.
BUSINESS / MARKETING CONSULTING EXPECTATIONS
Each Consultant Relationship is, by its Nature, Unique and Customized to the Individual and/or Business. Therefore, you will in Large Measure, Determine the Process Yourself. With that said, it may be Helpful to Understand what my Clients can Expect of US and what WE Expect of Our Clients.
Consultant Relationships typically begin with a Complimentary Discovery Session to INTRODUCE US TO EACH OTHER, and to Discuss What You Want and How you're going to Proceed to Get It.
The Process continues with Weekly Consulting Sessions, which Enable you to Stay on Track to Fulfill your Goals and Dreams to Maintain the Momentum of your Change and to Integrate the Success you are Currently Achieving.
EVERY BUSINESS NEEDS A RELIABLE BUSINESS / MARKETING STRATEGY
Your Road-map for Success
A Business Strategy is a set of Competitive Moves and Actions that a Business uses to Attract Customers, Compete Successfully, Strengthening Performance, and Achieve Organisational Goals. It Outlines how Business should be Carried Out to Reach the Desired End.
It is nothing but a Master Plan that the Management of a Company Implements to Secure a Competitive Position in the Market, Carry on its Operations, Please Customers and Achieve the Desired Ends of the Business.
- Achieving effectiveness,
- Perceiving and utilising opportunities,
- Mobilising resources,
- Securing an advantageous position,
- Meeting challenges and threats,
- Directing efforts and behaviour and
- Gaining command over the situation