What is a Business / Marketing Consultant?
A sounding board for your business
Whether you need a New Logo for your Company, a New Market Position for one of your Brands, or a New Social Media Strategy to Interact with your Customers
- Business / Marketing Consultants can help you create a ROADMAP TO SUCCESS -
Robb Cheeks Coaching and Consultanting can offer you a Creative Spark when your Own People have RUN OUT OF IDEAS, we will LET YOU SEE what Other Companies have done to ATTRACT MORE CUSTOMERS.
WHAT SKILLS SHOULD A BUSINESS / MARKETING CONSULTANT HAVE?
Marketing Consultants need a mix of technical and soft skills to work effectively with their clients. These consultants are skilled in Marketing, Business, Communications, and Psychology. Many will also specialize in specific areas of the marketing process, such as:
- Online Marketing
- Social Media Marketing
- Mobile Marketing
- Print or TV Advertising
- Public Relations
- Direct Response Marketing
If your business is considering hiring a Marketing Consultant, look for one who can show both creative thinking and practical, results-driven analysis. Anyone you hire should be familiar with the consumer behavior of your target audience and willing to work collaboratively to achieve the best possible results, not just for their own portfolio but for your business's goals.
WHEN YOU NEED TO HIRE A BUSINESS / MARKETING CONSULTANT
Both Small Businesses with no Marketing Experts on Staff and Large Companies with a Dedicated Marketing Department can use the Advice of a Business / Marketing Consultant.
Hiring a business / marketing consultant can:
- Supply specialized skills and expertise that a company lacks.
- Provide an external viewpoint to internal challenges.
- Prompt a new perspective on customers or marketing strategies.
- Allow a business to focus on product development and overall operations.
BUSINESS / MARKETING CONSULTING EXPECTATIONS
Each Consultant Relationship is, by its Nature, Unique and Customized to the Individual and/or Business. Therefore, you will in Large Measure, Determine the Process Yourself. With that said, it may be Helpful to Understand what my Clients can Expect of US and what WE Expect of Our Clients.
Consultant Relationships typically begin with a Complimentary Discovery Session to INTRODUCE US TO EACH OTHER, and to Discuss What You Want and How you're going to Proceed to Get It.
The Process continues with Weekly Consulting Sessions, which Enable you to Stay on Track to Fulfill your Goals and Dreams to Maintain the Momentum of your Change and to Integrate the Success you are Currently Achieving.
WE EXPECT YOUR BEST
By Choosing to Work with US, you're probably READY TO DO AND BE YOUR BEST. And if you aren't BEING OR DOING YOUR BEST, we'll Discover Together what's Holding you Back. We'll Understand and Support your NEED TO BE HEARD and Assisted Back onto your Path.
WE ENCOURAGE GOAL WORK
We'll Usually Ask you to Come Up with TWO OR THREE Goals, Actions or Breakthroughs to have Between One Session and the Next. If it is TOO MUCH, Say So. If you WANT MORE, Just Ask.
WE MAKE DIRECT REQUESTS
From time to time, We'll make a DIRECT REQUEST, like "Will you accomplish X by the end of the month?" You may Accept the Request, Counter-Offer (state what you can do), or DECLINE (rare). We'll Support You; whichever way you Respond.
WE GIVE STRAIGHT ADVICE
When We're Sure of the Situation, and You're Open to it, We'll make Specific Suggestions on How to Handle a Problem or "go-for" an Opportunity. If We're Not Sure, We'll Say So.
Honesty is one of our Values - We're Straightforward and Expect the Same from You. Regardless, We Expect You to Use the BEST OF WHAT WE SAY and Always Use Your Own Intuition and Judgment.
WE ENCOURAGE THINGS TO HAPPEN ON TIME
We Expect that we will Stick to our Pre-arranged Consulting Schedule and Our Agreement regarding Our Fees, unless other Arrangements are Made.
We also Encourage You to be Spontaneous. If You are just starting to REALIZE SOMETHING BIG and can't wait to Share a Breakthrough, or Ask a Question, Call or E-mail us, Anytime. We want to Share in your Joys and Triumphs! Therefore, We Accept Your Important Phone Calls (5-10 min. limit) or E-mails at NO CHARGE.
EVERY BUSINESS NEEDS A RELIABLE BUSINESS / MARKETING STRATEGY
Your Road-map for Success
A Business Strategy is a set of Competitive Moves and Actions that a Business uses to Attract Customers, Compete Successfully, Strengthening Performance, and Achieve Organisational Goals. It Outlines how Business should be Carried Out to Reach the Desired End.
It is nothing but a Master Plan that the Management of a Company Implements to Secure a Competitive Position in the Market, Carry on its Operations, Please Customers and Achieve the Desired Ends of the Business.
- Achieving effectiveness,
- Perceiving and utilising opportunities,
- Mobilising resources,
- Securing an advantageous position,
- Meeting challenges and threats,
- Directing efforts and behaviour and
- Gaining command over the situation