Clarification on what the Consultant and Client want to Achieve
Without clarification, you will not have the right direction, which will only ensure you wandering aimlessly. Clarification also lets the consultant know who they need to be for their client.
This also set the consultant apart from stereotypes and removes role confusions.
General requirements
Enhance brand image
Update methods of customer interaction
Reach consumers on more platforms
Clients to realize the cost are affordable
More customers
Improve customer satisfaction
Make purchasing easier
Richer shopping experience for customers
CLIENT-CENTERED GOALS
Goals are essential as they give a target that needs to be reached; a quantifiable target.
Example of goals that can be reached
60% increase in customer satisfaction
20% increase in total customers
30% increase in website traffic
15% increase in revenue
60% increase in customer feedback
80% increase in customer engagement
Make sure that all the goals are clear (Client and Consultant)
If the goals are not clear, it’s a setup for failure because it’s no way to deliver the results that were laid out
The goals can always be changed a few notches as long as valid reasons are provided for doing so
Example of goals changed
50% (from 60) increase in customer satisfaction
30% (from 30) increase in total customers
50% (from 30) increase in website traffic
10% (from 15) increase in revenue
40% (from 60) increase in customer feedback
90% (from 80) in customer engagement
Some goals were increased while others were decreased; which indicates where the strength lie.
PLATFORMS AND FEATURES
MOST PLATFORMS & FEATURES WILL NEED AT LEAST ONE OR MORE OF THE MOBILE HOTSPOTS TO BE ACTIVE IN ORDER TO ENGAGE WITH THEIR AUDIENCE
CHOOSE FROM THE FOLLOWING FEATURES, PRODUCTS AND/OR SERVICES.
